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Nielsen uses its proprietary digital measurement products to measure and analyze how consumers engage with media across online, mobile and emerging technologies, and Nielsen offers insights into consumer behavior. In 2015, Nielsen acquired eXelate, a digital advertising technology company that is now part of the Nielsen Marketing Cloud suite of services.

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Libros de asesinos seriales pdf de. Nielsen Total Audience and Nielsen Marketing Cloud use different solutions from one another. Nielsen does share a limited amount of non-identifiable or aggregated data between these two separate Nielsen product lines to help them each function better and more efficiently, but audience measurement data is not directly used to help place online ads. For more information about how the Nielsen Marketing Cloud collects and uses data, please read the Nielsen Marketing Cloud Privacy Statement. • • • • • • • • • How We Collect Data for Audience Measurement Nielsen works with various companies, including data providers, advertisers and publishers, to measure the effectiveness and reach of content viewed or listened to on the internet and radio, no matter what kind of device people use to consume it.

For example, we help advertisers better understand campaign performances across TV, radio, computer and mobile audiences. Here’s how it works: Participating companies include proprietary Nielsen measurement software in their content on their chosen sites, ads, apps and video players. Here, the word “content” refers to audio, video, advertisements and any other media users might encounter or engage with.

Nielsen’s proprietary measurement software embedded in the content uses tags (including cookies, pixel tags, and our software contained in mobile applications) or watermarks to gather information that help us understand what content users are exposed to and interact with, which advertising campaigns are effective, and the aggregated demographic composition of a website’s or application’s visitors or viewers of digital content. For example, a sample audience measurement report might say “this ad campaign was viewed by 70,000 females between the ages 24-30 in the U.S., Pacific Northwest region.” We also work with third-party service providers to obtain pseudonymous and/or aggregated data, which we to our measurements. “Pseudonymous data” means individual-level data from which the underlying individuals cannot reasonably be identified. Types of pseudonymous data include information associated with, for example, a cookie, advertising or device identifier, or other persistent unique identifier. “Aggregated data” means a set of data about a group or segment of individuals that prevents specific individuals from within the group from being identified. Read about in our digital measurement, and learn how to.